How Much Should You Be Spending On Marketing?... (Do this before you spend a penny!)| Ep 44

If your outcome is to get more sales then marketing is the answer, right? Well this podcast explains why maybe you should consider sales force first...

In this episode, Dr Lewis Haydon discusses the importance of understanding the return on investment (ROI) from marketing spend and why many businesses are wasting money.

Lewis emphasises the need to increase visibility and educate customers as key goals of marketing. However, without building a sales-driven culture and investing in the development of sales teams then getting more leads is not the answer.

Lewis also emphasises the importance of consistency in marketing efforts and the need to measure both financial and non-financial indicators of success.

Listen to the full episode to find out how you can harness how you maximise your marketing and sales without spending an extra penny!

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Chapters:

00:00 Understanding the ROI from Marketing Spend

01:54 Increasing Visibility and Educating Customers

06:56 Building a Sales-Driven Culture

10:37 Consistency in Marketing Efforts

11:34 Measuring Success: Financial and Non-Financial Indicators

16:13 Improving Sales Conversion Rates

Keywords: 

marketing spend, return on investment, visibility, education, sales-driven culture, sales teams, consistency, sales conversion rates

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