Your Salary Is a Strategy: How 7 Figure CEOs Actually Pay Themselves. | Ep 68

If you're a business owner, entrepreneur, or founder who's unsure how to pay yourself or constantly putting yourself last this episode is essential listening.

Dr. Lewis Haydon, a trusted business coach and strategic advisor to growth focused founders, breaks down the salary strategies of real 7 figure CEOs. This isn’t about pulling random numbers or hoping there’s money left at the end of the month. It’s about understanding your salary as a leadership move and a signal of true business maturity.

Lewis dives deep into how founders can stop playing small, stop confusing revenue with real profit, and start making decisions like a CEO. You’ll hear practical advice on pay structure, capital allocation, and why underpaying yourself could be stalling your growth.

Whether you're stuck in survival mode or starting to scale, this episode will help you rethink how and why you pay yourself.

Key Takeaways:

• Your salary isn't just a number, it's a strategy.

• Revenue is vanity. Profit is sanity.

• Paying yourself last is a growth killer.

• You need to think like a CEO, not an employee.

• Underpaying yourself signals a weak business model or poor priorities.

• Start with financial clarity and clear goals, then build a pay structure around it.

• Think: What would it cost to hire someone to do what you do?

• Keeping 10% capital reserves is a sign of a mature, strategic business.
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• Your business should work for you, not the other way around.

Chapters:

00:00 – Understanding Salary as a Strategy

06:57 – The Importance of Business Goals and Planning

12:39 – Choosing the Right Advisors for Financial Success

18:24 – Wealth Mindset and Leadership in Business

Keywords:

salary strategy for entrepreneurs, how CEOs pay themselves, business owner pay structure, profit vs revenue, financial goals for founders, paying yourself as a CEO, entrepreneur salary planning, small business pay model, business coach Lewis Haydon, founder salary tips, scaling your business income, mature business strategy, capital reserves for businesses, profit-focused leadership, mindset for 7-figure founders, financial maturity in business